Hell on Earth.

No words. 

If we ask for money, do not send us to hell. We are already there.

1997, Doctors without borders.

Saatchi & Saatchi, Italy 

Art Director: Grazia Cecconi

Creative Director: Stefano Maria Palombi, Luca Albanese

Photographer: Marco Biondi, Sebastiao Salgado

Awards: Social Silver Winner - Copywriting, Art Directors Club Italiano 1997

Awards: Nomination - Copywriting, Art Directors Club Italiano 1997

Housewives 4.0. / Massaie 4.0.

The first serious home-based e-commerce and maintenance service, 100% Italian, was born, from June 2016 to Milan, Florence, Bologna and soon to other cities. Behind is Manutencoop, the giant of maintenance of offices and agencies, which today puts his experience at the service of the private. With yougenio.com anyone can book a qualified professional for all those small and big daily tasks. Great news for those who are denied home cleaning. It was not difficult for me to look into the target, in short.

Thank you Matteo Giuricin and Milena Occhionero of The House of Mouse, an agency that has chosen me as a copywriter for the launch campaign on press and posting, the SEO texts and not the site, blog articles.

Nasce il primo e-commerce serio di faccende domestiche e servizi di manutenzione, 100% italiano, da giugno 2016 a Milano, Firenze, Bologna e presto in altre città. Dietro c'è Manutencoop, il gigante della manutenzione di uffici ed enti, che oggi mette la sua esperienza al servizio dei privati. Con yougenio.com chiunque può prenotare un qualificato professionista per tutte quelle piccole e grandi incombenze quotidiane. Ottime notizie per chi è negato per le pulizie di casa. Non è stato difficile per me immedesimarmi nel target, insomma.
Grazie Matteo Giuricin e Milena Occhionero di The House of Mouse, agenzia che mi ha scelta come copywriter per la campagna di lancio su stampa e affissione, i testi SEO e non del sito, gli articoli del blog.
http://www.dailyonline.it/yougenio-nuove-soluzioni-casa/

http://www.spotandweb.it/news/804939/yougenio-le-nuove-soluzioni-geniali-la-casa-raccontate-accattivante-campagna.html

www.yougenio.com 

At home you have never moved a finger. Now you only need one.

Now, you can dedicate yourself to other aspirations.
(In italian the verb "aspirare" means both "aspire" and "aspirate". So the vacuum cleaner in italian is "aspira-polvere")

Introducing a new housework expert. It's you.

We also take care of each and every smile. (Adv for Elders assistance service)

Mom, we're your fans. (Adv for baby-sitting service)

Home cleaning like you never did.

The new portal of services for your home, at your fingertips.

It's springtime, the cleanings blossom.

Plumber, gardener, electrician, bleacher, bricklayer, at your home. In 10 tb /s.

Ave Cesare, coming cleaners greet you. (Campaign for the arrival in Rome of Yougenio. Let's get back a famous Latin phrase pronounced by Giulio Cesare's soldiers when they were preparing to die in battle. In this case, "morituri", that is, those who are preparing to die, I have turned it into "cleaners", that is, those who are ready to clean.

Ready to take action at Juliet's house. (In Verona, immortalized by Shakespeare for the story of Romeo and Juliet, there is a famous tourist destination, that is Juliet's home.)

Parents VS Linkedin./ Genitori VS Linkedin.

Dismiss your son. (Finally we employ him)

Job search, even at Linkedin times, does not neglect any channel. Thus, Finance and Pension Insurance Young, an insurance agency widespread on Italian territory, thought to entrust THE INTREPIDI with its recruiting campaign, outbound on major national issues. The message aims to select young people with the promise of hiring indefinitely. A unique opportunity even for apprehensive parents. They will finally be able to "dismiss" their son or daughter, lightly.
Art director: Alberto Conti/Gianni Zardini
Creative direction: The Intrepidi

La ricerca di lavoro, anche in tempi di Linkedin, non trascura nessun canale. Così, Finanza e Previdenza Young, agenzia assicurativa diffusa sul territorio italiano, ha pensato di affidare a THE INTREPIDI la propria campagna di recruiting, in uscita sulle principali testate nazionali. Il messaggio ha l’obiettivo di selezionare giovani con la promessa dell’assunzione a tempo indeterminato. Un’opportunità unica anche per genitori apprensivi. Che finalmente potranno “licenziare” a cuor leggero il proprio figlio\a.

(Ex)communication?/(S)comunichiamo?

Wash in holy water.

In 1996 this campaign brought some incident. Not only road but apparently also diplomatic: the headline seemed to hurt the sensitivity of believers (according to Cardinal Tonini) and therefore deserved the candidacy for excommunication. At that time, one of the major clients of the agency was CEI (Conferenza Episcopale Italiana/ Italian Episcopal Coference): considering that I had come for six months, the easiest thing would be to lose me, rather than the customer. Despite the awards, I have never overcome the embarrassment I felt when the CEO, the mythical and great Paolo Ettorre, gave me a glimpse of these words: "For your fault, you risk losing a 500,000 million customer. . " . After that, the elevator doors closed. As he grew I was sinking. In a hell of shame.
 Saatchi & Saatchi:
Art Director: Grazia Cecconi
Creative director: Stefano Maria Palombi/Luca Albanese
Photographer: Shelia Rock

Awards: 

Silver Winner - Outdoor & Indoor Adv, Art Directors Club Italiano 1996.

Silver Winner - Copywriting, Art Directors Club Italiano 1996.

Nomination - Poster Adv, Europe Art Directors Club 1996
 Nel 1996 questa campagna procurò qualche incidente. Non solo stradale ma a quanto pare anche diplomatico: l'headline sembrò urtare la sensibilità dei credenti (questo secondo il Cardinal Tonini) e pertanto si meritò la candidatura alla scomunica. All'epoca, uno dei maggiori clienti dell'agenzia eraC.E.I.: considerato che ero arrivata da sei mesi la cosa più facile sarebbe stata perdere me, anzichè il cliente. Nonostante i premi, non ho mai superato l'imbarazzo che provai quando l'amministratore delegato, il mitico e grande Paolo Ettorre, mi fulminò con lo sguardo e queste parole: "Per colpa tua, rischio di perdere un cliente da 500.000 milioni. Brava." . Dopodichè si chiusero le porte dell'ascensore. Mentre lui saliva io sprofondavo. In un inferno di vergogna.

Green attitude.

Biostimulants Viridem by Ilsa. They help your plants do their job well.

With The Intrepidi, the imponderable and innovative reality of which, along with other controversial professionals, are actively involved, we have made a great leap in the countryside. After all, we are pure souls, accustomed to cultivating advertising as a form of survival in the habit of digital life. Is this why Ilsa, the leader of bio and green fertilizer, has chosen us for the launch of her biostimulants of plant origin? We won a special star for creative direction, Mediastars Award 2016.

Art director: Alberto Conti 
Graphic Design: Gianni Zardini
Copywriter: Guess?

Con The Intrepidi, l'imponderabile e innovativa realtà di cui, insieme ad altri spregiudicati professionisti, sono attivamente coinvolta, abbiamo fatto un bel salto in campagna. In fondo siamo anime pure, abituate a coltivare l'advertising come forma di sopravvivenza al logorio della vita digitale. Sarà per questo che Ilsa, il leader della fertilizzazione bio e green, ci ha scelto per il lancio dei suoi biostimolanti di origine vegetale?Abbiamo vinto una special star per la direzione creativa, Mediastars Award 2016.
Art director: Alberto Conti
Graphic Design: Gianni Zardini
Copywriter: indovina.
leggi l'articolo, dài, leggilo!

Long lasting fruits.

Increases resistance to rotations and splits.

Increases the size of your fruits.

The right coloring of fruits.

Winning posture./ Postura da premio.

Posture plus. The end of vest. The beginning of the best.

Posture plus. The posture evolution, in just 5 minutes.

Posture plus. Your new posture personal trainer.

Campaign for the launch of postural Posture plus Line, 2015. T-shirt calibrated fabric technology that improves posture. Special Star copywriting category Press and Poster, Mediastars 2016 Award.

Campagna per il lancio della linea posturale Posture plus, 2015. T-shirt calibrata con tessuto tecnologico che migliora la postura. Special Star copywriting categoria Press e Poster, premio Mediastars 2016. 

Desire of pioneering./ Voglia di pionierismo.

There are those who walk the usual streets. And who creates new ones.

Campaing for a new line of footwear dedicated to riders who are not afraid to ride even Pegasus. 2015.
Campagna per una nuova linea di calzature dedicata a cavalieri che non temono di cavalcare neppure Pegaso. 2015.

After the cheese, spread the tanning cream./ Spalmarsi in vacanza.

Campaign for Exquisa Spread Fresh Cheese, 2015. Contest "Win Your Dreams Trip". Art, Tommaso Trevisan.
Campagna per il formaggio fresco spalmabile Exquisa, 2015. Concorso "Vinci il viaggio dei tuoi sogni". Art, Tommaso Trevisan.

Good trip, indeed very good.